SEARCH INTEREST
Canva gets 95% of Google searches between the two.
CanvaWix
- Canva
- -23% 3 mo
- Wix
- -23% 3 mo
Google Trends, 12 months, searches for “Canva” and “Wix”.
Canva vs Wix
PickDuel generated this matchup from public website evidence · Updated 25 Sept 2026
Wix leads this battle by 9 points.
Wix sells more tools and clearer buttons, then trips on pricing
1backerCOMMUNITY BOARDbackers2
Wix is the Community Pick. Canva needs 2 more to take it.
One tap, no signup. Your back moves that company up the community board; more backers make it the Community Pick. The score doesn't change.
WHICH SHOULD YOU CHOOSE?
Both are defensible: it depends on which of these you actually care about.
Choose Canva if…
- you want to try it properly before paying anythingCanva has a free plan; Wix doesn't
- you care most about ease of use22 of 74 reviewers praise it
- you can't afford problems with customer support23 reviewers raise it about Wix
Choose Wix if…
- you can't afford problems with pricing and billing10 reviewers raise it about Canva
- you want to know exactly what you are gettingclearer on product clarity (100% against 80%)
Worked out from prices read on each company's own site and what reviewers repeatedly say, both linked below. We don't pick a winner: the right answer depends on which of these you care about.
AT A GLANCE
WHY WIX LEADS
Wix wins on breadth and friction: its homepage lists eight distinct business tools with dedicated CTAs, and 'Start for free. No credit card required.' removes the last hesitation. Canva keeps pace on clarity and pricing, but Wix's wider positioning and flawless conversion setup carry the 9-point gap.
- 1
Wix homepage covers more ground
EDGE WIXWix's front page walks through eCommerce, scheduling, lead management, portfolios, blogs, courses, events and payments, each with its own one-line pitch and CTA like 'Get Booked Online' or 'Sell Event Tickets Online'. Canva's homepage stays inside four creative buckets: Presentations, Social, Video and Print Shop.
- 2
Canva's numbers actually add up
EDGE CANVACanva's pricing page states exact figures: Free at $0, Pro at $144/year, Business at $250/year per person, each with a feature list underneath. Wix's plans page shows a stray '$159/(Save 50%)' with no plan name attached and a garbled 'FreeNo credit card requiredAccessibility Text$0' line.
- 3
Wix's free offer states its terms
EDGE WIXWix pairs 'Get Started' with the explicit reassurance 'Start for free. No credit card required.' right under the headline. Canva's 'Start designing for free' implies no cost but never says whether a card is needed, leaving that question for later in the funnel.
WHY PEOPLE BACK EACH SIDE
Canva
Backers mostly pick Canva for Easier to use
- Easier to use1
Wix
No reasons given yet.
HEAD TO HEAD
| Measure | Canva | Wix |
|---|---|---|
| PickDuel score | 74/100 | 83/100 |
| Rating | 3.7 | 4.2 |
| Positioning | 18/25 | 20/25 |
| Product clarity | 16/20 | 20/20 |
| Trust | 10/20 | 12/20 |
| Conversion | 16/20 | 20/20 |
| Pricing clarity | 14/15 | 11/15 |
| Web popularity rank | #241 | #635 |
| Share of Google searches | 95% | 5% |
| Community backers | 1 | 2 |
Canva
GOOD AT
Canva lays out exact pricing down to the dollar and backs its business tier with named security certifications, ISO 27001 and SOC 2 Type II.
COSTING THEM
Those certifications sit buried on the pricing page instead of near the signup CTA, and the site never names who runs the company or where it's based.
Wix
GOOD AT
Wix spells out a wide product line on one page, each tool tied to a specific CTA, and its top-of-page free offer explicitly rules out a credit card requirement.
COSTING THEM
Its pricing page reads like a rendering error, with a floating '$159/(Save 50%)' and no clean per-tier breakdown, which undercuts the confident tone of the rest of the site.
THE OVERTAKE MOVE
Canva should pull its ISO 27001 and SOC 2 badges up onto the homepage next to the 'Start designing' button, and attach a real number or name to the '6+ million teams' claim instead of leaving it as an unsourced stat.
Fix it, then rescan in a week to see if the result flips.
PRICING VS VALUE
Only Canva's pricing has been checked so far; Wix's is next time it is analysed.
CANVA
Free plan, then $144 per year for one person.
- How it bills
- Free plan, paid upgrades
- Free plan
- Yes
- Commitment
- Yearly
- Pricing clarity
- 13.5 of 15
What makes the bill grow
- AI Pass add-on available (extra cost)
- AI top-ups available (extra cost)
- enterprise customers with 150+ contracted seats
10 reviewers question the pricing and billing
WIX
We haven't checked this company's pricing yet.
18 reviewers question the billing
Prices are read from each company's own pages and never estimated. When a business bills by usage or only by quote, there is no single price to compare, so we show the meter and what can make the bill grow instead.
QUESTIONS PEOPLE ASK
Which is better, Canva or Wix?
Wix scores 83/100 to Canva's 74/100 on PickDuel. Wix wins on breadth and friction: its homepage lists eight distinct business tools with dedicated CTAs, and 'Start for free. The score rates how clearly each public website explains the product, earns trust, shows pricing and asks for the next step. It is not a judgement of product quality.
What does Canva do?
Online graphic design platform for creating social media posts, presentations, videos, and visual content. (Based on canva.com.)
What does Wix do?
AI-powered website builder with drag-and-drop design, templates, and integrated business tools. (Based on wix.com.)
How do Canva and Wix compare on pricing?
Canva: Pricing tiers are plainly laid out, detailing a free plan alongside Pro at US$144/year and Business at US$250/year per person. Wix: Plans (Free, Light, Core, Business, Business Elite) are listed with a 14-day guarantee, but intermediate tier pricing is cut off in the snippet.
Who does the community back, Canva or Wix?
Canva has 1 backer and Wix has 2 backers. Each browser can back one side once. Backing never changes the PickDuel score.
How is the PickDuel score calculated?
PickDuel reads up to three public pages per website and runs one web search. A language model rates 11 specific signals from 0 to 5, and fixed code turns them into a 0-100 score: positioning 25, product clarity 20, trust 20, conversion 20, pricing clarity 15.
SOURCES
- Canva
- canva.com/
- canva.com/pricing
- Analysed 25 Sept 2026
- Wix
- www.wix.com/
- www.wix.com/plans
- Analysed 22 Sept 2026
PickDuel scores public website communication, not product quality. Backers never change the score. How scoring works
THE SHORTLIST
Almost nobody decides between two. These are the businesses the public puts next to Canva, with the reason each one comes up — checked against their own sites and their public reviews, not our opinion.
- Praised for ease of use · 8 of 79 public reviews
- Already compared head to head
- Same market · Collaborative Interface Design & Prototyping Platform
- Wix83
AI-powered website builder with drag-and-drop design, templates, and integrated business tools.
- Praised for ease of use · 25 of 79 public reviews
- Already compared head to head
- Praised for design capabilities · 14 of 78 public reviews
- Squarespace80
Build websites, sell products and services, and manage business operations in one place.
- Praised for customer support · 49 of 73 public reviews
The same rules run in both directions: Canva is on 5 other shortlists for the same reasons. Nothing here rates anyone's product, and no business can pay to be added or removed. Something wrong? Tell us
YOUR TURN
Who beats your business?
Your score, your closest rival and the one fix that would flip it. About a minute.