SEARCH INTEREST
Wix gets 84% of Google searches between the two.
WebflowWix
- Webflow
- -20% 3 mo
- Wix
- -22% 3 mo
Google Trends, 12 months, searches for “Webflow” and “Wix”.
Webflow vs Wix
PickDuel generated this matchup from public website evidence · Updated 22 Sept 2026
Webflow has a narrow edge.
Webflow shows the money, Wix just shows the sites
COMMUNITY PICK
Community verdict is still open. The first back decides the Community Pick.
One tap, no signup. Your back moves that company up the community board; more backers make it the Community Pick. The score doesn't change.
WHICH SHOULD YOU CHOOSE?
Both are defensible: it depends on which of these you actually care about.
Choose Webflow if…
- you can't afford problems with customer support23 reviewers raise it about Wix
Choose Wix if…
- you care most about ease of use25 of 79 reviewers praise it
Worked out from prices read on each company's own site and what reviewers repeatedly say, both linked below. We don't pick a winner: the right answer depends on which of these you care about.
AT A GLANCE
WHY WEBFLOW LEADS
Webflow's homepage backs its pitch with named customers and hard numbers, $200M pipeline for ABM, $4M+ for Copy.ai, a $6M savings quote. Wix leans on scale alone, 300M+ sites built, with no customer story to back it up. Both convert well, but Webflow's pricing page is clearer even with two tiers still hidden.
- 1
Proof: named case studies vs raw scale
EDGE WEBFLOWWebflow's homepage runs through Copy.ai, Arkose Labs and ABM with specific figures like $200M in new pipeline and a 10-year-old site migrated in 3.5 weeks. Wix's homepage offers only '300M+ Sites built on Wix' and '90K+ Sites created daily,' impressive numbers with no story behind them.
- 2
Pricing page: structured tiers vs confusing snippet
EDGE WEBFLOWWebflow lists Starter as free, then Basic, Premium, and a clearly priced Team plan at $2,500/mo, with only two middle tiers still needing a click to reveal cost. Wix's pricing page shows a stray '$159/(Save 50%)' with no plan name attached and skips actual prices for Light, Core, and Business entirely.
- 3
Free-start CTAs, both frictionless
EVENWebflow's 'Get started, it's free' and Wix's 'Start for free. No credit card required.' both put a zero-commitment entry point front and center on the homepage. Neither site makes you hunt for the button or guess what happens after you click it.
HEAD TO HEAD
| Measure | Webflow | Wix |
|---|---|---|
| PickDuel score | 88/100 | 83/100 |
| Rating | 4.4 | 4.2 |
| Positioning | 22/25 | 20/25 |
| Product clarity | 20/20 | 20/20 |
| Trust | 14/20 | 12/20 |
| Conversion | 20/20 | 20/20 |
| Pricing clarity | 12/15 | 11/15 |
| Web popularity rank | #2,764 | #635 |
| Share of Google searches | 16% | 84% |
| Community backers | 0 | 0 |
Webflow
GOOD AT
Webflow pairs each solution page (marketing, engineering, service providers) with a customer story carrying a dollar figure, which makes the pitch feel earned rather than asserted.
COSTING THEM
Basic and Premium plan prices are missing from the pricing page, forcing visitors to click 'Add plan' just to see a number.
Wix
GOOD AT
Wix's homepage spells out a clear CTA for nearly every business type, from 'Get Booked Online' to 'Sell Event Tickets Online,' so visitors self-sort fast.
COSTING THEM
The pricing page shows a lone '$159/(Save 50%)' with no plan attached and no visible prices for Light, Core or Business, which reads as a rendering error more than a pricing table.
THE OVERTAKE MOVE
Fix the Wix pricing page at wix.com/plans so Light, Core, and Business show actual monthly prices next to their names, not a floating '$159/(Save 50%)' that nobody can attribute to a tier.
Fix it, then rescan in a week to see if the result flips.
QUESTIONS PEOPLE ASK
Which is better, Webflow or Wix?
Webflow scores 88/100 to Wix's 83/100 on PickDuel. Webflow's homepage backs its pitch with named customers and hard numbers, $200M pipeline for ABM, $4M+ for Copy.ai, a $6M savings quote. The score rates how clearly each public website explains the product, earns trust, shows pricing and asks for the next step. It is not a judgement of product quality.
What does Webflow do?
Visual web design, CMS, and hosting platform for building production-grade websites without code. (Based on webflow.com.)
What does Wix do?
AI-powered website builder with drag-and-drop design, templates, and integrated business tools. (Based on wix.com.)
How do Webflow and Wix compare on pricing?
Webflow: A dedicated pricing page outlines tiers (Starter, Basic, Premium, Team at $2,500/mo, Enterprise), but specific dollar amounts for Basic and Premium are missing in the pages we read. Wix: Plans (Free, Light, Core, Business, Business Elite) are listed with a 14-day guarantee, but intermediate tier pricing is cut off in the snippet.
Who does the community back, Webflow or Wix?
Nobody has backed either side yet. Anyone can back one side, once, with no signup. Backing never changes the PickDuel score.
How is the PickDuel score calculated?
PickDuel reads up to three public pages per website and runs one web search. A language model rates 11 specific signals from 0 to 5, and fixed code turns them into a 0-100 score: positioning 25, product clarity 20, trust 20, conversion 20, pricing clarity 15.
SOURCES
- Webflow
- webflow.com/
- webflow.com/pricing
- Analysed 22 Sept 2026
- Wix
- www.wix.com/
- www.wix.com/plans
- Analysed 22 Sept 2026
PickDuel scores public website communication, not product quality. Backers never change the score. How scoring works
THE SHORTLIST
Almost nobody decides between two. These are the businesses the public puts next to Webflow, with the reason each one comes up — checked against their own sites and their public reviews, not our opinion.
- Praised for design capabilities · 14 of 78 public reviews
- Already compared head to head
- Wix83
AI-powered website builder with drag-and-drop design, templates, and integrated business tools.
- Praised for ease of use · 25 of 79 public reviews
- Already compared head to head
- Squarespace80
Build websites, sell products and services, and manage business operations in one place.
- Praised for customer support · 49 of 73 public reviews
- Already compared head to head
- Praised for ease of use · 8 of 79 public reviews
- Same market · Collaborative Interface Design & Prototyping Platform
- Canva74
Online graphic design platform for creating social media posts, presentations, videos, and visual content.
- Praised for ease of use · 22 of 74 public reviews
Free plan, then $144 per year for one person.
The same rules run in both directions: Webflow is on 4 other shortlists for the same reasons. Nothing here rates anyone's product, and no business can pay to be added or removed. Something wrong? Tell us
YOUR TURN
Who beats your business?
Your score, your closest rival and the one fix that would flip it. About a minute.