SEARCH INTEREST
easypaisa gets 89% of Google searches between the two.
NayaPayeasypaisa
- NayaPay
- +19% 3 mo
- easypaisa
- +7% 3 mo
Google Trends, 12 months, searches for “NayaPay” and “easypaisa”.
NayaPay vs easypaisa
PickDuel generated this matchup from public website evidence · Updated 22 Sept 2026
NayaPay leads this battle by 20 points.
One site shows real numbers, the other shows zeros
COMMUNITY PICK
Community verdict is still open. The first back decides the Community Pick.
One tap, no signup. Your back moves that company up the community board; more backers make it the Community Pick. The score doesn't change.
WHICH SHOULD YOU CHOOSE?
Both are defensible: it depends on which of these you actually care about.
Choose NayaPay if…
- you care most about ease of use4 of 77 reviewers praise it
- you want to see who is behind it before committingclearer on trust (80% against 30%)
Choose easypaisa if…
- you can't afford problems with customer support32 reviewers raise it about NayaPay
Worked out from prices read on each company's own site and what reviewers repeatedly say, both linked below. We don't pick a winner: the right answer depends on which of these you care about.
AT A GLANCE
WHY NAYAPAY LEADS
NayaPay backs its pitch with a 162K review count, a 4.6 rating, and a clear no-fee promise for joining and staying. Easypaisa makes similar claims but its own homepage displays placeholder zeros for app downloads and star rating, which undercuts everything else on the page.
- 1
Trust badges that actually load
EDGE NAYAPAYNayaPay's homepage shows 162K reviews at a 4.6 rating plus PCI-DSS and ISO 27001 certification lines. Easypaisa's equivalent section shows a download count and star rating both stuck at zero, which looks like a broken template rather than social proof.
- 2
Pricing you can find
EDGE NAYAPAYNayaPay leads with a promise of no fees to join or stay, and links out to a Schedule of Charges page for the details. Easypaisa lists loans, BNPL, and saving pockets by name but never states a rate, fee, or repayment number anywhere in the pages we read.
- 3
An about page with nothing about it
EDGE NAYAPAYNayaPay's footer links to Newsroom, Careers, and a Responsible Disclosure Program, giving a visitor somewhere to check the company is real. Easypaisa's About Us page is just the app download prompt again, with no company history, team, or ownership detail.
HEAD TO HEAD
| Measure | NayaPay | easypaisa |
|---|---|---|
| PickDuel score | 75/100 | 55/100 |
| Rating | 3.8 | 2.8 |
| Positioning | 18/25 | 17/25 |
| Product clarity | 16/20 | 16/20 |
| Trust | 16/20 | 6/20 |
| Conversion | 16/20 | 16/20 |
| Pricing clarity | 9/15 | 0/15 |
| Web popularity rank | #597,935 | #132,729 |
| Share of Google searches | 11% | 89% |
| Community backers | 0 | 0 |
NayaPay
GOOD AT
Pairing playful copy with concrete proof: real review counts, named certifications, and a specific fee promise right on the homepage.
COSTING THEM
Pricing clarity still tops out at 9/15, meaning the actual fee schedule lives on a separate page instead of the homepage itself.
easypaisa
GOOD AT
Listing a wide product set by name: money transfer, utility bills, easycash loans, saving pockets, and buy-now-pay-later, all visible in one scroll.
COSTING THEM
Placeholder zeros in the trust section and an About page with no actual information make the whole site feel unfinished rather than untrustworthy by choice.
THE OVERTAKE MOVE
Easypaisa should fix the broken download and rating counters on the homepage before anything else. A visible zero-star display does more damage than a missing feature ever could.
Fix it, then rescan in a week to see if the result flips.
QUESTIONS PEOPLE ASK
Which is better, NayaPay or easypaisa?
NayaPay scores 75/100 to easypaisa's 55/100 on PickDuel. NayaPay backs its pitch with a 162K review count, a 4.6 rating, and a clear no-fee promise for joining and staying. The score rates how clearly each public website explains the product, earns trust, shows pricing and asks for the next step. It is not a judgement of product quality.
What does NayaPay do?
Digital wallet and Visa card app for everyday payments, bill splits, and remittances in Pakistan. (Based on nayapay.com.)
What does easypaisa do?
Pakistani mobile wallet app offering money transfers, bill payments, loans, and digital banking. (Based on easypaisa.com.pk.)
How do NayaPay and easypaisa compare on pricing?
NayaPay: Prominently states 'No Fees. Free to join. Free to stay' with 5 free ATM withdrawals, and links to a 'Schedule of Charges' page. easypaisa: No transaction fees, account rates, or loan pricing schedule is in the pages we read.
Who does the community back, NayaPay or easypaisa?
Nobody has backed either side yet. Anyone can back one side, once, with no signup. Backing never changes the PickDuel score.
How is the PickDuel score calculated?
PickDuel reads up to three public pages per website and runs one web search. A language model rates 11 specific signals from 0 to 5, and fixed code turns them into a 0-100 score: positioning 25, product clarity 20, trust 20, conversion 20, pricing clarity 15.
SOURCES
- NayaPay
- nayapay.com/
- Analysed 22 Sept 2026
- easypaisa
- easypaisa.com.pk/
- easypaisa.com.pk/about-us/
- Analysed 22 Sept 2026
PickDuel scores public website communication, not product quality. Backers never change the score. How scoring works
THE SHORTLIST
Almost nobody decides between two. These are the businesses the public puts next to NayaPay, with the reason each one comes up — checked against their own sites and their public reviews, not our opinion.
- SadaPay80
Pakistani fintech app offering free money transfers, debit cards, and freelance international payments.
- Praised for app usability · 6 of 79 public reviews
- Already compared head to head
- Same market · Digital Banking & Fintech
- easypaisa55
Pakistani mobile wallet app offering money transfers, bill payments, loans, and digital banking.
- Already compared head to head
- JazzCash62
Pakistan's mobile wallet for money transfers, bill payments, savings, loans, and merchant acceptance.
- Same market · Digital Wallet & Mobile Financial Services
The same rules run in both directions: NayaPay is on 4 other shortlists for the same reasons. Nothing here rates anyone's product, and no business can pay to be added or removed. Something wrong? Tell us
YOUR TURN
Who beats your business?
Your score, your closest rival and the one fix that would flip it. About a minute.