SEARCH INTEREST
Trello gets 56% of Google searches between the two.
TrelloAsana
- Trello
- -13% 3 mo
- Asana
- -14% 3 mo
Google Trends, 12 months, searches for “Trello” and “Asana”.
Trello vs Asana
PickDuel generated this matchup from public website evidence · Updated 22 Sept 2026
Trello has a narrow edge.
Trello sells a free button, Asana sells a vision
COMMUNITY PICK
Community verdict is still open. The first back decides the Community Pick.
One tap, no signup. Your back moves that company up the community board; more backers make it the Community Pick. The score doesn't change.
WHICH SHOULD YOU CHOOSE?
Both are defensible: it depends on which of these you actually care about.
Choose Trello if…
- you care most about project management22 of 79 reviewers praise it
- you can't afford problems with customer support26 reviewers raise it about Asana
- you want to get started without a sales callclearer on conversion (100% against 80%)
Choose Asana if…
- you can't afford problems with billing and cancellation19 reviewers raise it about Trello
Worked out from prices read on each company's own site and what reviewers repeatedly say, both linked below. We don't pick a winner: the right answer depends on which of these you care about.
AT A GLANCE
WHY TRELLO LEADS
Trello wins on the boring fundamentals: a free signup button front and center, prices you can read in ten seconds, and named customer stats right on the homepage. Asana's bigger pitch, an OS for human-agent teams, is more ambitious but pushes visitors toward demos and sales calls instead of a single obvious next step.
- 1
Trello's CTA is a button, Asana's is a menu
EDGE TRELLOTrello's homepage says 'Get Trello for free' and 'Sign up, it's free' with nothing standing between a visitor and a working board. Asana spreads its intent across 'Get started', 'View demo', and 'Contact sales', which reads more like a sorting exercise for the visitor than an invitation.
- 2
Asana's positioning aims bigger
EDGE ASANAAsana's homepage headline, 'The OS for human-agent teams,' backed by '85% of Fortune 100 companies choose Asana,' pitches itself as enterprise infrastructure for people and AI agents together. Trello's headline, 'Capture, organize, and tackle your to-dos from anywhere,' is a smaller, easier promise aimed at individuals and small teams.
- 3
Trello's proof is closer to the surface
EDGE TRELLOTrello puts named stats right on the homepage, including a claim that most organizations see value from Trello within 30 days and '81% of customers chose Trello for its ease of use.' Asana leans on one aggregate figure, the Fortune 100 stat, and keeps its actual customer quotes, like the one from COS, tucked on interior pages such as the AI product page.
HEAD TO HEAD
| Measure | Trello | Asana |
|---|---|---|
| PickDuel score | 84/100 | 80/100 |
| Rating | 4.2 | 4.0 |
| Positioning | 18/25 | 20/25 |
| Product clarity | 16/20 | 16/20 |
| Trust | 16/20 | 14/20 |
| Conversion | 20/20 | 16/20 |
| Pricing clarity | 14/15 | 14/15 |
| Web popularity rank | #1,838 | #2,228 |
| Share of Google searches | 56% | 44% |
| Community backers | 0 | 0 |
Trello
GOOD AT
Trello gets visitors into a free board fast and lays out its four pricing tiers, Free through Enterprise at $210/yr, without making anyone hunt.
COSTING THEM
Its pitch stays narrow: task boards for small teams, which is honest but leaves it with less room to claim a bigger enterprise story.
Asana
GOOD AT
Asana's 'OS for human-agent teams' framing and its roster of AI Teammates, Dash, and no-code automations give it a bigger, more current story than a plain task board.
COSTING THEM
That ambition comes with pricing that stacks per-seat fees on top of per-AI-request billing ($0.50 to $0.60 per request), and a homepage that routes people toward demos and sales calls instead of one clear free start.
THE OVERTAKE MOVE
Asana should put its strongest customer quotes, the ones currently sitting on the AI product page, up on the homepage next to the Fortune 100 stat, and give the pricing page one unmissable free-start button before it introduces AI request billing.
Fix it, then rescan in a week to see if the result flips.
QUESTIONS PEOPLE ASK
Which is better, Trello or Asana?
Trello scores 84/100 to Asana's 80/100 on PickDuel. Trello wins on the boring fundamentals: a free signup button front and center, prices you can read in ten seconds, and named customer stats right on the homepage. The score rates how clearly each public website explains the product, earns trust, shows pricing and asks for the next step. It is not a judgement of product quality.
What does Trello do?
Visual board and list software for organizing tasks, projects, and team workflows. (Based on trello.com.)
What does Asana do?
Work and project management platform coordinating human teams and AI agents across enterprise workflows. (Based on asana.com.)
How do Trello and Asana compare on pricing?
Trello: Details a Free plan (up to 10 boards) alongside tiers like Standard ($6/mo), Premium ($12.50/mo), and Enterprise ($210/yr), noting automation command limits. Asana: Lists plan tiers including Personal (Free), Starter ($10.99/user/mo annual), Advanced ($24.99/user/mo), and explicit per-request AI pricing.
Who does the community back, Trello or Asana?
Nobody has backed either side yet. Anyone can back one side, once, with no signup. Backing never changes the PickDuel score.
How is the PickDuel score calculated?
PickDuel reads up to three public pages per website and runs one web search. A language model rates 11 specific signals from 0 to 5, and fixed code turns them into a 0-100 score: positioning 25, product clarity 20, trust 20, conversion 20, pricing clarity 15.
SOURCES
- Trello
- trello.com/
- trello.com/pricing
- trello.com/teams/product
- Analysed 22 Sept 2026
- Asana
- asana.com/
- asana.com/pricing
- asana.com/product/ai
- Analysed 22 Sept 2026
PickDuel scores public website communication, not product quality. Backers never change the score. How scoring works
THE SHORTLIST
Almost nobody decides between two. These are the businesses the public puts next to Trello, with the reason each one comes up — checked against their own sites and their public reviews, not our opinion.
- Basecamp95
Project management and team communication software organized around fixed-price, all-in-one workspaces.
- Praised for client collaboration · 6 of 39 public reviews
- Same market · Project Management Software
- Praised for ai features · 27 of 80 public reviews
- Same market · Project Management Software
- Asana80
Work and project management platform coordinating human teams and AI agents across enterprise workflows.
- Already compared head to head
- Same market · Project Management Software
- Already compared head to head
- Same market · Work Management & Productivity Software
- Same market · Workspace & Productivity Software
Free plan, then $10 per seat / month.
- Coda80
All-in-one collaborative workspace blending docs, spreadsheets, applications, and proactive AI.
- Same market · Collaborative Workspace Software
- Same market · Issue Tracking & Product Management Software
$10 per user / month.
The same rules run in both directions: Trello is on 7 other shortlists for the same reasons. Nothing here rates anyone's product, and no business can pay to be added or removed. Something wrong? Tell us
YOUR TURN
Who beats your business?
Your score, your closest rival and the one fix that would flip it. About a minute.