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Zapier vs Make

PickDuel generated this matchup from public website evidence · Updated 22 Sept 2026

Zapier

zapier.com

82

4.1

LEADS

Make

make.com

79

4.0
VS

Zapier has a narrow edge.

Zapier's pricing page has numbers, Make's has sliders

COMMUNITY PICK

Community verdict is still open. The first back decides the Community Pick.

One tap, no signup. Your back moves that company up the community board; more backers make it the Community Pick. The score doesn't change.

WHICH SHOULD YOU CHOOSE?

Both are defensible: it depends on which of these you actually care about.

Choose Zapier if…

  • you care most about integrations4 of 79 reviewers praise it
  • you can't afford problems with ease of use23 reviewers raise it about Make
  • you want the costs spelled out up frontclearer on pricing clarity (90% against 70%)

Choose Make if…

  • you care most about flexibility11 of 78 reviewers praise it
  • you can't afford problems with customer support32 reviewers raise it about Zapier

Worked out from prices read on each company's own site and what reviewers repeatedly say, both linked below. We don't pick a winner: the right answer depends on which of these you care about.

AT A GLANCE

SEARCH INTEREST

Make gets 100% of Google searches between the two.

ZapierMake

Zapier
steady
Make
+9% 3 mo

Google Trends, 12 months, searches for “Zapier” and “Make”.

WEB POPULARITY

Zapier
#2,968186 30d
Make
#8,858803 30d

ZapierMake

Worldwide rank among the top 1M sites (Tranco). Lower number = more visited.

BIGGEST GAP

Pricing clarity

Zapier is 3 of 15 points ahead of Make.

Zapier
Make

THE FIX THAT FLIPS IT

Make should put real dollar amounts next to the Core, Pro, and Teams tiers on its pricing page instead of leaving 'Price for 10k credits/mo' as a placeholder.

See the full move

WHY ZAPIER LEADS

Every dimension is a near tie except one: pricing clarity. Zapier's pricing page shows $0, $19.99, $69 right on the page. Make's page makes you drag a credit slider through tiers from 10k up to 8M+ credits and never actually tells you what a dollar figure looks like at any tier below Enterprise.

  1. 1

    Zapier shows dollars, Make shows credits

    EDGE ZAPIER

    Zapier's pricing page lists Free at $0/month, Professional at $19.99/month, and Team at $69/month, with clear task limits per tier. Make's pricing page has a credit slider running from 10k to 8M+ credits but the Core, Pro, and Teams tiers all just say 'Price for 10k credits/mo' with no visible number.

    Zapier · siteMake · site

  2. 2

    Bigger integration number, same buyer pitch

    EDGE ZAPIER

    Zapier's homepage headline claims 9,000+ apps and spells out the toolkit as Zaps, Tables, Forms, MCP, SDK, and CLI, aimed at everyone from Fortune 500 teams to first-time founders. Make counters with 3,000+ apps and a single AI builder called Maia, which is a clear pitch but a smaller number to lead with.

    Zapier · siteMake · site

  3. 3

    Make tells you who it is, Zapier doesn't

    EDGE MAKE

    Make's about section states it was founded in 2015, is now part of Celonis, and runs a team of 350+, plus names customers Teleclinic and FINN. Zapier leans on a vaguer '13-year-old production infrastructure' line and named quotes from Superhuman and Remote, but gives no team size or ownership detail.

    Make · siteZapier · site

HEAD TO HEAD

Zapier vs Make compared on PickDuel
MeasureZapierMake
PickDuel score82/10079/100
Rating4.14.0
Positioning20/2520/25
Product clarity16/2016/20
Trust16/2016/20
Conversion16/2016/20
Pricing clarity14/1511/15
Web popularity rank#2,968#8,858
Share of Google searches0%100%
Community backers00

Zapier

GOOD AT

Putting real dollar figures on the pricing page and backing claims with specific customer ROI numbers like a $1M revenue increase and $40k+ in annual savings.

COSTING THEM

Staying vague about who actually runs the company, leaning on a '13-year-old infrastructure' line instead of any team or ownership detail.

Make

GOOD AT

Being upfront about company history, ownership by Celonis, and team size, plus a free plan pitched with no time limit.

COSTING THEM

Making visitors drag a credit slider through every tier without ever landing on an actual price until they click through checkout.

THE OVERTAKE MOVE

Make should put real dollar amounts next to the Core, Pro, and Teams tiers on its pricing page instead of leaving 'Price for 10k credits/mo' as a placeholder. That's the one gap in an otherwise close matchup.

Fix it, then rescan in a week to see if the result flips.

QUESTIONS PEOPLE ASK

Which is better, Zapier or Make?

Zapier scores 82/100 to Make's 79/100 on PickDuel. Every dimension is a near tie except one: pricing clarity. The score rates how clearly each public website explains the product, earns trust, shows pricing and asks for the next step. It is not a judgement of product quality.

What does Zapier do?

Automates workflows and connects AI agents across thousands of business applications. (Based on zapier.com.)

What does Make do?

Visual no-code platform to build, manage, and scale AI workflows and app automations. (Based on make.com.)

How do Zapier and Make compare on pricing?

Zapier: Displays clear tiers (Free, Professional at $19.99/mo, Team, Enterprise) along with task allocations and limits. Make: Pricing tiers (Free, Core, Pro, Teams, Enterprise) and credit sliders are listed, but specific dollar amounts per tier are omitted in the scraped text.

Who does the community back, Zapier or Make?

Nobody has backed either side yet. Anyone can back one side, once, with no signup. Backing never changes the PickDuel score.

How is the PickDuel score calculated?

PickDuel reads up to three public pages per website and runs one web search. A language model rates 11 specific signals from 0 to 5, and fixed code turns them into a 0-100 score: positioning 25, product clarity 20, trust 20, conversion 20, pricing clarity 15.

SOURCES

PickDuel scores public website communication, not product quality. Backers never change the score. How scoring works

THE SHORTLIST

Almost nobody decides between two. These are the businesses the public puts next to Zapier, with the reason each one comes up — checked against their own sites and their public reviews, not our opinion.

  • Make

    Visual no-code platform to build, manage, and scale AI workflows and app automations.

    79
    • Praised for flexibility · 11 of 78 public reviews
    • Already compared head to head
    • Same market · Workflow Automation Platform
    See the duelWhat its customers say
  • n8n

    Workflow and AI agent automation platform combining visual node building with custom code flexibility.

    78
    • Praised for self-hosting · 9 of 49 public reviews
    • Already compared head to head
    • Same market · Workflow Automation Platform
    See the duelWhat its customers say
  • Pipedream

    Integration infrastructure providing managed auth, MCP servers, and 10,000+ tools for AI agents.

    71
    • Already compared head to head
    • Same market · Integration & API Automation Platform
    See the duelWhat its customers say

The same rules run in both directions: Zapier is on 3 other shortlists for the same reasons. Nothing here rates anyone's product, and no business can pay to be added or removed. Something wrong? Tell us

YOUR TURN

Who beats your business?

Your score, your closest rival and the one fix that would flip it. About a minute.